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Over the past two years, I have developed a growing fascination with lawn signs. Not the ones advertising politicians or plumbers, but the ones advertising websites. Dating websites.

These signs are so prevalent in my area that I decided to launch a private investigation into who was behind them and just how far they stretched. What I found started in my small home town and led me all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company…

Background:

In the fall of 2007, I was about a year into an Analyst gig at a large web-focused private equity firm. My job description was simple: do whatever it takes to find interesting companies who are making lots of money on the internet.

During this time, every radio commercial, billboard, and t-shirt bearing a domain name held a special meaning: it represented an opportunity to find the next big deal. As you can imagine, the same names kept popping up again and again. I was looking for new deals everywhere.

One weekend, I trekked down to South Jersey to visit my parents in my hometown of Glassboro. The town sits about 30 minutes southeast of Philadelphia and has a population of less than 20,000. As I drove past my old high school, my deal-hunting subconscious noticed something bizarre. Stuck in the grass by the curb was a white lawn sign about a foot tall with a very simple message in black Times New Roman: “Single? www.GlassboroSingles.ORG

It looked like something the local contractor would ask to stick in your front yard while he replaced your roof. Except… well, it was plugging a dating website. I had about a million questions, but two immediately simmered to the top:

  • Glassboro is a tiny market of nominal interest to even local advertisers. Who would register a domain, let alone build a website, to target our tiny population?
  • Who in their right mind advertises websites with lawn signs?

By the time I pulled into my parents’ driveway, I had convinced myself that the site was the product of some overzealous local entrepreneur. I wrote off the lawn sign as an amateurish stab at guerilla marketing. When I drove out of town the next day, the sign was gone.

Fast forward a few weeks. I was back in New York, rushing up 5th Avenue on my way to work in Midtown. As I wedged myself through the usual crowd, something stopped me in my tracks. Eight feet in the air, tied to a lamp post, was a white sign with black Times New Roman: “Single? www.FifthAvenueSingles.COM

I promptly morphed into one of those sidewalk-obstructing idiots who stares up into the sky and infuriates the people who actually have to be somewhere. Aside from the URL, this sign was identical to the one I had seen in Glassboro. By the time I got to my work, I decided that there were four possibilities:

  • This was a complete coincidence and these were the efforts of two completely separate businesses with identically unorthodox advertising methods (unlikely).
  • The overzealous Glassboro entrepreneur had loaded up his car with lawn signs and decided to extend his guerilla marketing scheme to the Big Apple (less likely).
  • Some NY-based business had done some marketing in the tri-state area and decided Glassboro was a ripe market (even less likely).
  • There was something bigger going on. This struck me as the most likely case, but raised a question that made my head hurt: if whoever is doing this has the ability to target New York City but somehow made their way down to Glassboro, how many of the towns in between have also been hit?

Not long after, I stumbled onto another clue. I was in Central New Jersey on my way to give a guest lecture at Princeton University, which is about the geographical midpoint between New York and Glassboro. As my cab rolled through neighboring West Windsor Township, I saw a familiar-looking lawn sign wedged in the grass alongside the road: “Single? www.WindsorSingles.ORG“.

That one did it for me. At the absolute least, I was now convinced that this lawn sign business had its tentacles stretched into almost every town in the state of New Jersey. It was worth spending some time to learn more.

Industry Research:

In talking to a few colleagues about this fascinating business, I learned that most private equity shops shy away from dating sites for a number of reasons:

  • Dating sites are known for tremendously high churn rates (if your product works, your customers never have to come back; if it doesn’t they see no reason to come back). This means dating sites have to keep a steady flow of new customers coming into the top of the funnel in order to survive, let alone grow revenue and profit.
  • High churn rates mean new customers have low, volatile expected lifetime values. This has a negative impact on the equity value of each customer, making it difficult to justify the valuation multiples seen by membership-driven websites in other verticals.
  • The need to keep more and more new customers coming in creates a necessity for massive marketing budgets that often involve aggressive affiliate marketing (i.e. paying third parties to bring you new customers). This further damages the perceived value of the user base to a potential investor or acquirer.
  • Like social networking, “online dating” is a natural monopoly (or, at best, a natural oligopoly). A dating site’s quality is determined by the number and quality of matches it can provide a new user, which is directly tied to the size of its membership base. This makes it extremely difficult to enter the market.

However, just because something isn’t a great investment prospect doesn’t mean it’s a bad business. Many, many people have become obscenely wealthy in this industry (both online and offline). The technology required to connect two people is trivial, meaning your only real expense is the cost of customer acquisition. If you are part of the natural oligopoly, your product quality will be high and people will seek you out. This cycle lowers your costs and sends your margins skyrocketing.

Furthermore, the online dating industry has made a lot of secondary players wealthy thanks to affiliate marketing. At times, online dating sites have paid as much as $100 per head for new paying customers, and routinely pay out at least a few dollars for new “free trial” users or other prospects. This means anyone with the power to herd single internet users can potentially tap into a strong monetization engine.

With this information in-hand, I started to see some beauty in the lawn sign model. Since virtually all dating sites are national, even ones with millions of members can under-serve certain geographic regions. The “YourTownSingles.com” approach leads potential members to believe their area will be extremely well represented in the site’s population. This creates the perception of high-quality matches, even if the total user base is small.

I had visited each of the URLs I saw on the lawn signs, and each contained a multi-step form asking for a bunch of personal contact information. This led me to suspect that the business wasn’t running its own site, but was acting as an affiliate marketer. Often times, an affiliate’s commission is tiered based on the level of pre-qualification of their referrals. This means that an affiliate can make a lot more money selling my information to a third-party dating site if they have my name, e-mail, phone number, age and gender than if they simply have my e-mail address.

Given the large amount of information these pages required, I became fairly confident that I had figured out what was going on (for the most part). The business makes a small investment ($50-100) in buying a domain name and a few dozen lawn signs for a given town. Then they put up a form landing page at the URL, plant the signs, and see what kind of return they generate by luring the townsfolk to their site and then passing their information on to user-hungry dating websites. If the ROI is positive, they keep at it. If not, they try another town.

After reaching these unverified conclusions, the lawn sign business slipped out of my mind for quite some time. When I quit my private equity job to found RJMetrics this past July, however, my interest was reignited. The reason: I still see these signs everywhere.

Relapse

I seriously can’t take a ten minute drive without passing one of these signs. What fascinates me more, however, is that they never seem to last more than a few days in one spot. In most cases, I’ll see a “Single?” sign somewhere and the next time I drive by it will be gone. I can only assume that these signs are being taken down by whomever maintains the property where they are placed (they are almost always stuck in the lawn of a public park or building).

The fact that these signs are still so prevalent today, more than a year after I saw the first, means two amazing things:

  • Despite their short shelf-life (or, lawn-life), sticking these plastic signs into the ground in small towns has proven financially viable (I can’t imagine that a year’s worth of data to the contrary would result in the business continuing to print and plant these signs).
  • Someone must be monitoring and replacing these signs as they are taken down. When you consider the number of towns likely involved in this system, it’s clear that this is far from a one-man show.

Then, just this past Friday, I saw the most amazing sign yet. A town not far from my house is called Haddon Heights, NJ. It is a miniscule town that occupies just 1.6 square miles of land and has a population of barely 7,000 people. Furthermore, 56% of the population is married and 25% is under the age of 18 (thanks Wikipedia!). Not exactly a ripe market for a dating business. Nonetheless, as I drove through the town, I saw (no exaggeration) twenty signs that read “Single? www.HaddonHeightsDating.COM

Since the town seemed to have such a surplus, I decided to pull over and pick up a souvenir:

My new souvenir on the RJMetrics couch

Stealing a lawn sign brought me to a realization: these signs are driving me insane and I have figure out who is behind them, how big this system is, and whether they are actually making any money by doing this. It was time to do some real digging.

How Big Is It?

First stop: Google. Dozens and dozens of crafted queries designed to find the slightest mention of one of these yard signs anywhere on the internet turned up dry. Absolutely no one out there seemed to be aware of these things (and those that were didn’t seem to care).

Maybe this was a smaller operation than I thought. To answer that question, I set out to discover just how many of these websites were actually out there. Since these sites are all just basic lead-gen landing pages, I speculated that the infrastructure of this system was a lot like a domain parking business, where a single web application feeds different content to a large number of domains based on which domain is accessed. If this was the case, all of the domains would likely correspond to the same IP address.

I pinged each of the four websites I could recall to see what IP addresses were serving them. Here are the results:

  • GlassboroSingles.com: 200.46.241.132
  • HaddonHeightsDating.com: 66.252.239.220
  • FifthAvenueSingles.com: 69.41.228.6
  • WindsorSingles.org: 66.252.239.220

Four domains and three different IPs. It appeared I might be wrong about the parking servers, but the fact that one of them showed up twice gave me some hope. It was still possible that these domains were parked in massive batches on various servers. However, they weren’t all in the exact same place. To get a sense of where the servers are actually sitting, I used an IP lookup and traceroute tool. As it turns out, here is where these servers reside:

  • 69.41.228.6 is in Dallas, Texas
  • 66.252.239.220 is in Miami, Florida
  • 200.46.241.132 is in Panama

Why the scattered infrastructure? Is it possible these identical road signs that all appeared within 100 miles of each other are actually operated by different companies?

Regardless, I had the data I needed to size up the operation. With the IPs in hand, I turned to the “Reverse IP” tool at domaintools.com. The tool is simple: you provide an IP address and they tell you how many websites reside there. If you want, you can buy a complete list for a few bucks. The results:

  • 66.252.239.220 hosts about 5,100 domains
  • 200.46.241.132 hosts about 3,800 domains
  • 69.41.228.6 hosts about 500 domains

Wow-is it really possible this lawn sign network includes so many domain names? I whipped out my credit card and purchased the answer. I stared in disbelief at an Excel file containing every domain name hosted across these three servers: 8,870 of them. They all fit the formula: a town name and a dating keyword.

I wrote some Macros in Excel to pull out each domain’s TLD (i.e. .com, .net, .org), name scheme, and the name of the town it represented. Here are the results:

  • Unique Domains: 8,870
  • Unique Town Names: 5,902
  • Top Level Domains:
    • .COM: 65.7%
    • .ORG: 29.6%
    • .NET: 4.4%
    • .US: 0.3%
    • .INFO: <0.1%
  • Sign Text Patterns (____ is the name of a town or city):
    • ____SINGLES: 78.0%
    • ____DATING: 12.2%
    • ____MATCH: 3.0%
    • ____DATES: 2.0%
    • ____PERSONALS: 1.8%
    • SINGLEIN____: 1.0%
    • ____SINGLE: 0.5%
    • ____CHRISTIANSINGLES: 0.5%
    • ____GREATEXPECTATIONS: 0.4%
    • DATING____: 0.2%
    • SINGLES____: 0.2%
    • ____PERSONAL: <0.1%
    • ____ASIANS: <0.1%

It’s important to note that this massive list is almost certainly not the list in full. I remembered four signs I had seen and they turned up three servers full of domains. It’s extremely likely that more signs might yield more servers.

I remembered originally thinking that this business was something homegrown to South Jersey- clearly I was wrong. However, now I had the information I needed to determine just how far these yard signs stretched.

I loaded a master list of every city in the country and wrote an algorithm to link each domain to a specific state. Naturally, there are some town names that appear in multiple states (which are a jackpot to these guys, since one landing page can serve multiple markets), so in those cases I assigned the domain’s state as “multiple.” Also some domains contained city nicknames or abbreviations, making it tricky to classify them in a quick batch process. Despite these issues, I was able to classify over 80% of the domains.

As it turns out, there were domains corresponding to all 50 states and Puerto Rico. Additionally, the names were distributed surprisingly evenly across the states. No single state represented more than 8.4% of the domain population, and the top 20% of states only represented 54% of the domains (I would have guessed an 80/20 distribution or worse). The top ten most referenced states are listed below:

  • Texas: 8.4%
  • Wisconsin: 7.8%
  • West Virginia: 5.7%
  • Pennsylvania: 5.7%
  • California: 5.6%
  • New Jersey: 5.0%
  • Virginia: 4.7%
  • New York: 4.7%
  • Washington: 3.3%
  • Tennessee: 3.2%

Clearly, this effort isn’t isolated to my tri-state area (in fact it appears to be even more prevalent in states like Texas and Wisconsin).

Let’s take a moment to consider the potential scale of this operation. Given the number of domains registered and the frequency with which signs appear to be replaced, I don’t think it’s unreasonable to speculate that whoever is responsible may have placed literally hundreds of thousands of signs into American soil over the past two years.

Who Is Behind It?

As I mentioned before, I was intrigued by the fact that these domains live on three separate web servers from separate hosting providers in separate geographic locations (Florida, Texas, and Panama). In order to find out who is behind this operation, I first needed to confirm that these domains and servers were in fact managed by the same company.

I visited several of the landing pages across the separate servers searching for clues that could tie back to an owner. I found nothing by way of contact information, but I did see enough to conclude that all three servers are related. While the designs vary slightly from domain to domain, all of the sites end up asking you the same exact questions about yourself and offering the same exact drop-down lists of answer choices.

Since I couldn’t find contact information on the webpages themselves, I decided to go find it on my own.

My first stop: WHOIS. The WHOIS database is designed to serve as a master directory of all domain name owners, although in my experience there are no controls enforcing the submission of valid information. Moreover, most domain name registrars now allow registrants to register anonymously by serving as a proxy for the registrant. Despite these shortcomings, it’s always a good place to start.

I looked up a random domain from my list and was disappointed to see it registered to “Domains by Proxy, Inc”-which is basically GoDaddy’s anonymous domain name registration service. Disappointed, I decided to try a few more just in case. Most were by Proxy, but eventually found some variations.

Many of the domains on the Panama server turned out to be registered to NuStar Solutions, S.A. of Panama City. On the other servers, those that weren’t registered by proxy were registered to IMAT Group of Vadodara, India.

The records didn’t provide domain names for these companies (their e-mail addresses were Yahoo or Gmail). However, Google was able to come to the rescue and turn up their sites: www.imatgroup.com and www.nustarsolutions.com. The sites revealed that both companies are offshore development shops. Both are centered around web design services, but offer additional services as well. NuStar mentions “Sign/Banner Advertising,” while IMAT mentions a more exhaustive list that includes “Guerilla Marketing Services,” “Sign/Banner Marketing,” “Localized Campaigns,” and “Direct Response Lead Generation.” Sound familiar?

At this point, I came to the realization that every question I answered seemed to introduce two more. In this case, they were “did someone hire these firms or are they acting on their own?” and, more confusingly, “how did a web design firm in Panama or India get a lawn sign physically planted in the front lawn of my high school in South Jersey?”

To find the answer, I decided that I wasn’t done with my WHOIS search. Back when I was cracking into companies in New York, I discovered a tried and true trick for getting a CEO’s cell phone number: historical WHOIS records. Often, the original registrant of a company’s domain name is its founder. As such, it’s common for the founder’s personal contact information to exist at some point in the WHOIS database. As the company grows, they change the record, but by that time (often unbeknownst to them) companies like domaintools have already saved the old information in their archive.

I went back to the list of domains and did an exhaustive search of WHOIS records looking for domains with WHOIS record changes. I quickly noticed that all of the Panama domains were registered in 2006, whereas the India names were registered from about the Summer of 2007 onward. This might explain the different servers; if a company hired these firms to register the names and administer the websites, perhaps they switched providers in 2007, leaving their infrastructure split in half.

Pretty soon, I hit the jackpot.

CLINTONDATING.ORG, which sits on the Panama server, was not registered to NuStar Solutions or by proxy-instead, it was registered to Terry Fitzpatrick at a company called “The Right One” in Norwell, Massachusetts. At long last, I had a company name. A closer look revealed another little present: Terry’s email contained a company website: therightone.com.

I visited the site and began to find some answers. “The Right One” is a matchmaking service. You provide them with basic information about yourself and they use it to match you up with a prospective mate. Clicking the “Get Started” link on their website leads you to a familiar sight: a web form asking you the same exact questions that appear on the domain landing pages. These were definitely our guys.

With one more click, I learn that The Right One has franchise offices across the country. Check out this map from the “Locations” page on their website:

Look familiar? If you need a hint, scroll up and look at the top 10 domains by state that I listed above. It’s a perfect match. Even more telling to my personal story are these particular franchise locations:

  • Cherry Hill, NJ: Neighbors Haddon Heights, NJ and is a 20 minute drive from Glassboro, NJ
  • Lawrenceville, NJ: Neighbors West Windsor Township in Central NJ
  • New York, NY (420 Lexington): Midtown Manhattan, two blocks from my subway stop

Some quick research on the company itself yields a pretty complex business structure. The Right One is owned by a company called PAFCO International, which is itself a subsidiary of Together Management Group, Inc, which goes by the aliases TD Management Group and Together Dating Services. The combined company employs over 500 people in over 80 offices across the United States. If you assume the headquarters has at least a few dozen employees, that implies that any given satellite office is just a handful of people.

A January Inc. article mentions Together Dating as a client of Texas-based Instinct Marketing, a response-based marketing company that specializes in “vertically-focused websites.” Texas, as you may recall, is the home of one of the company’s three web servers. However, while Instinct Marketing may be Together Dating’s partner on the technology side, I find it hard to believe they’re the ones putting the signs in the ground. The geographic correlation between sign spottings and franchise offices is simply too strong.

Does Yard Sign Marketing Work?

Remember when I said that certain dating businesses can print money? This is one of them. A 2006 reveals that the company was then bringing in about $45 Million of revenue a year. I also found an from a disgruntled ex-employee on ripoffreport.com that claims the company charges their customers from $3,000 to over $15,000 for their matchmaking services.

At those prices, the economics of the yard sign strategy start to make sense. Yard signs like those cost about $1 apiece to print and if franchise office has a slow day they can send out their extra “relationships experts” to plant lawn signs within a 50-mile radius. One successful new lead can bankroll thousands of new signs.

Some Closure (and a Shameless Plug)

In the end, I consider this mystery solved. My years-long fascination with these bizarre signs that seemed to follow me up and down the east coast is over. As a bonus, I discovered an interesting company with an even more interesting marketing strategy.

Regardless of how you feel about Together Dating’s industry or its methods, you have to appreciate their tremendous, low-profile marketing machine and the data-driven technological infrastructure that supports it. This company brings in 8 solid figures of revenue every year using nothing but yard signs, some parked domains, and a firm grasp of the data that drives their growth. CEO Paul Falzone explained the importance of such data in a recent interview.

Even in this offbeat corner of the business world, success is a function of intelligence, strategy, and analytical decision-making. The online business intelligence tools we provide here at RJMetrics are designed to empower all online businesses with these strengths. Our tools provide new echelons of accessibility to your existing data, allowing your business to measure, manage, and monetize better. If you’re interested in learning more, contact us for a free discussion about how we can drive growth in your online business (no lawn signs required).

  • Jake Stein

    You are the Upton Sinclair of lawn signs

  • Mangert

    Dude – future career in private investigation?

  • Dan Goldin

    Great read and investigative work. Being the new Upton Sinclair you can package this into a book called “The Lawn”

  • Michael Buchannan

    These are all over the place in St. Louis. I figured they were some clueless guy with no plan. How wrong I was. Great story.

  • Zorg

    awesome. love where your head’s at. great piece, great writeup, answers a lot of questions for a lot of people

  • Raju

    Great work! I have seen a few of those in my neighborhood, and did not bother to find out if they were really dating sites.
    Kudos!

    Raju

  • Drew Pelso

    brilliant. you, and the lawn signs.

  • Brennan

    I agree with everyone. Great investigative work and a great read.

  • Like the Bank

    Can you make this a weekly column? “Bob Moore and The Case of the ___”

  • Arvind

    A most excellent article! I’ve seen them a lot in Austin, TX but never investigated.

  • Ron

    Wow. What a post. Nice work on this and all of the fact-finding.

  • Jeremy

    Great article! I had done this exact same research on the signs 2-3 years ago.

  • Scott NS

    Sounds like they maybe employing a multi-layered marketing (Ponzi) scheme? Do they really ask >$1k for their services?? Guess a sucker is still born every second…

  • Phillip

    Wow! i saw some of these by my town in northern NJ. It instantly sparked my curiosity but I didn’t dive in deeper after looking at the sites and realizing they are just lead gen forms and the domains were anonymously registered.
    It is an impressive operation as you have found out! We will see more of this.

  • Ted

    General rule of thumb when you see things like this: MLM

  • Jonathan

    Epic… Just Epic.
    I have seen these signs all over the San Fran bay area for years.

  • Jason

    thanks for posting this on /. a year after i did the same research :P

  • Dave Barnes

    “I can only assume that these signs are being taken down by whomever maintains the property where they are placed ”
    or a member of http://www.causs.org/ happened by.

  • Andrew

    Brilliant. You are a genius! I have wondered about those for months. I live in Utah where the singles scene is… err, unique, and probably not likely to be served by some generic internet matchmaking service. Still, the signs are all over the place. Crazy!

  • Erik

    Erik said…
    Great work and interesting reading for sure.
    I’m surprised to learn that this wasn’t part of some MLM-type busines system. It seems ripe for one, and given the amount of cash flowing through the organization, one that might actually pay its affiliates better than most MLMs. Perhaps with some more googling someone could inquire about how to become an affiliate, and make a living driving around towns all day planting signs.

    Curious though – did you ever consider just signing up for the service and see who billed you? If you’re paranoid about unauthorized recurring charges, you could always use a pre-paid Visa. Following the money almost always works well

  • Paul

    Agreed with all above, great job. I saw some of these in the small little towns around here and was joking with my wife about “who would have a dating service for this little town?”
    I appreciate the legwork you’ve done, these signs were driving me crazy too. Didn’t realize it was so widespread, geez.
    FYI, we’re in Texas which sounds like the belly of the beast.

  • ZagNut

    Excellent read, I’m very impressed with the tracking down of the source! I’ve been wondering where all those signs were coming from since seeing dozens of them around the Pittsburgh PA area.

  • Bill Wood

    I noticed these things scattered all over Greensboro, NC today; like mushrooms popping up after a rain.
    Excellent work!

  • Tom

    I filled their form out after seeing 100 yard signs between my home and the grocery store one weekend.
    They gave me a call around dinner time one night. I don’t remember the exact details around it, but the lady mentioned it was lunch time. She was calling from somewhere in the west.

    I was into the call and digging how this was panning out until she started asking for detailed information about my educational background as well as yearly income.

    That got a bit to personal for me so I ended the call.

    Great work on finding out who this company really is!

  • Stephen

    The web server you found in Dallas, TX is most likely hosted in a data center called The Planet. They’re huge, and actually quite good. Being the owner of a web-hosting company at one point, I began to realize that many look-big-but-small outfits host out of there.

  • st0nedatheist

    Wow, I actually thought no one was noticing this. Lol, great article

  • aaron

    Cool. Nothing left to do but get rid of these damned signs.

  • Art Grant

    I saw one of these signs in a most bizarre place … on Florida State Road 471 intersection State Road 50 in the midle of nowhere, Florida. I thought, how many people in the middle of NOWHERE actually have a dating web site and would I actually want to date any of them?
    But now it all makes sense.

  • Alf

    Amazing. I must admit the first day I saw one of these signs, I visited the website. The site seemed pretty shady, so I put in bogus information to see if anything happened from it. A week went by and I received no correspondence from them so decided to do a little research myself. I found nothing. I still see these signs, though not as much as I used to. Thank you Robert for some sort of closure to the angst these signs have been plaguing me with for 2 years now!!!

  • TheDawgLives

    I’ve seen SpringdaleSingles.Com and FayettevilleSingles.Com signs in Arkansas, too. Are they expanding?

  • Paul

    You missed one big company name, staring right at you: Great Expectations. Look ‘em up.

  • Brozy

    Thanks for the explanation. Those signs are all over our area, too.

  • PJC

    I’m also surprised it isn’t an MLM or pseudo-franchise thing. I could easily see a successful business which sells a pre-made website tying into a national dating database, and a packet of signs. This makes the financial equation of sign planting somewhat moot, since the “customer” is the person planting the signs and trying to generate leads.

  • Isaac Wyatt

    Fascinating read!
    This sounds completely like something that I would do, being very curious not only about data in all its forms, but how it serves to function in business and in our economy.

    I wouldn’t be surprised if there were not only a high churn among customers, but among affiliates or franchisees. Every carpet-bombed marketing initiative that I have ever seen offers a low-value product at a premium price. (AOL discs, anyone?)

  • Tarus

    Sweet. I live in Pittsboro, NC (pop. about 2300) and saw one of those signs, but was way too lazy to pursue it. Thanks for tracking this down.

  • Nick

    I live in Wisconsin, and see these signs everywhere. I actually thought it was some sort of domain parking scheme, but never realized it could be as lucrative as this… and never took the time to investigate it. Now I don’t have to… interesting.

  • Mark

    ive seen them in TAMPA!

  • Aaron P

    I’ve spotted these signs as recently as last week in Newberg and Sherwood, Oregon.
    However, this is definitely not the first time I’ve noticed them around Oregon. I’m glad you’ve written this piece as it’s definitely answered some questions.

  • Robert

    This is very interesting information.
    Probably the most important reasons why these domains are hosted via Domains By Proxy or offshore is that in almost all areas the placement of these signs on medians, telephone/light poles or curb lawns is illegal.

    It’s a “petty crime” to be sure, and cities don’t have the resources or inclination to track down and prosecute the offenders.

    For residents of the affected neighborhoods, the signs are at best an eyesore, a tremendous source of blight.

    Someone already mentioned http://www.causs.org/ – a site dedicated to the eradication of illegal signs like these.

    Personally, I spend several hours each week taking down these signs wherever I see them. I see it as doing my part to keep my community as beautiful as it can be.

    I also have noticed that if you clear out most or all of a campaigns signs in any given area, especially if they are pulled down quickly after being placed, that the offenders get the message and will leave your area alone for some time.

    Specifically regarding the “Single” signs, I’ve often wondered if the real purpose of these is a campaign to collect personal information for use in marketing databases or even for identity theft.

  • Jacob

    I’m still a little confused by IMAT solutions. Are the a read separate Indian company, or just a web design front for “Together Dating?” And how can an Indian company put out lawn signs? If I were to ask IMAT to do some marketing me, are “The Right One” representatives going to go putting signs out for me?

  • Joe Koenig

    Been seeing the signs in St. Louis suburbs for about 2 years now. Always wondered what they were, but obviously not as much as you. Excellent work. I can now sleep at night.

  • Ryan D

    Thank you SO much for writing this impressive blog post. Those signs have been driving me crazy as well! A single 20-something resident of Wisconsin, I started spotting these signs many months ago. I have seen them not only on corners in residential areas but also (strangely) in INDUSTRIAL PARK areas near metal-work shops, machine shops, welding shops, etc. I too, found it eerie when I saw more signs with the “[City/Area]Singles.com” nomencalture popping up, seemingly, everywhere (examples):
    *MilwaukeeAreaSingles.com
    *MilwaukeeSingles.com
    *PewaukeeSingles.com
    *BrookfieldSingles.com
    *GermantownSingles.com
    Are there any substantial dating services out there that aren’t low-quality, mass-marketing sharks?
    P.S. Next time I see the signs I’ll try to take pictures to add to this post.

  • Imasucker

    I hate to admit it, but I filled out one of the forms on one of those sites and ended up getting pressured into one of those multi-thousand-dollar agreements, and I will embarrass myself here if it will keep one other person from falling into the trap. I wrote this two years ago…
    Well, I signed a contract yesterday, one that I shouldn’t have. One of those high-pressure sales things. I tried to cancel it within about 12 hours, but it’s not looking good. Lawyers and the credit card company are both telling me I’m stuck. So here’s the lesson of the day:

    If you hear someone say something like “this price expires when you leave” then run, don’t walk.

    So, for the benefit of anybody as gullible as I am, or those too young to know when they’re being suckered, here’s some other tell-tale signs of an impending bad decision:

    1. The company website consists basically of one page, a form for contacting you

    2. The initial contact says you have to visit and qualify before you get a price.

    3. You go to an office not knowing exactly what you’re being sold or how much to expect it to cost

    4. The name of the company you chose isn’t on the door of the office.

    5. The office looks like something that could be setup in a day or gone in a day. i.e. no proud display of the company name, logo, accomplishments, etc.

    6. The paperwork is a 10th generation copy

    7. You are asked personality-type questions before they give you a price

    8. You are shown “the prices” but then told those aren’t your prices.

    9. The business cards don’t have people’s names on them

    10. The person you meet doesn’t eagerly give their last name

    11. The “Interviewer” turns out to be a “sales person”

    12. When you call the number on the business card after hours you get a generic answering machine

    13. The sales person has to go check with someone before giving a price

    14. They don’t have a darn good answer (i.e. 100% refund) for “What if I change my mind?” or “What if I’m not happy?”

    15. The first non-sponsored hit from google searching their name comes from ripoffreport.com

    16. If a sales person manages to get you emotionally involved in what is really a business decision

    17. If you’re visit to the office reminds you of that last “free cruise” you took where you got suckered into sitting in a room for 90 minutes being grilled by a “real estate consultant” who asks silly questions like “Don’t you like to save money?” and argues with you anytime you give a reason why you don’t want to sign on the dotted line, and you still ended up paying something like $1000 for the shortest cruise known to man.

    Now, I might actually be happy with the service I get, but this is no way to run a legitimate business.

  • Weston

    I’ve seen one of these for every town near Salt Lake City, I thought it was some local group that was doing it. I started doing some research at one point, it didn’t last long (not many upfront details).
    Awesome to see that somebody tracked down all of the information on this.

  • Jeremy

    Interesting tale of detective work, but what about actually contacting the company for details? It seems that an email — or far better, a phone call or two — might produce a wealth of additional information.

  • Patrick

    I see these signs all around suburban DC all the time. A few years ago, I went to the site and put my information in. It told me that I would be contacted. A few days later, around dinner time, I got a phone call from a strange number. It was a perky, cute-sounding girl from the dating service, who promptly tried to sell me on the service. She said that if I gave her my credit card number, I would get 5 free “introductions”. This sounded like a pretty shady proposition, so I told her I wasn’t interested. I actually had to hang up on her because she wouldn’t stop talking.
    For the next several months, I would get a call from that number easily 4-7 nights a week. I eventually had to set my phone to not ring for that number. I eventually switched jobs and got a new number. I left my new number on the voicemail of the old number. I STARTED GETTING CALLS ON MY NEW NUMBER! Eventually they gave up, but man, is this company shady.

  • Mike

    Great article. I had done this exact research back in 1988 before the internet was invented.

  • Mike Danger

    I have seen these signs myself, and had no idea as to the level of depth they went to–I always thought they were a quirky New England thing.
    Absolutely fascinating piece. You, sir, are full of win.

  • Mike

    Wow, this is great. I’ve noticed those signs around different towns, too. Figured it must be a some larger company hiring local people to stick signs in via craigslist or something. Mystery Solved. Thanks!!

  • bfwebster

    Great article. I, too, have seen these signs in different states and locales (including my current hometown of Parker, CO) and assumed that they were somehow related (franchise, etc.). But I assumed that they were fairly informal and localized; the postings above (particularly #44) show just how venal these companies can be. ..bruce..

  • tom

    I go to college in Glassboro, and I’d been wondering about these signs! Nice work!

  • Dan Reynolds

    Way to go! I’m all for people investigating shady (if legal) business work. I’d seen these signs too and wondered what the hell was going on!

  • Ed

    I thought these were MLM too, since I’d seen them all over the country while on business trips, right alongside the BIZ OPP WORK FROM HOME SIX FIGURES obvious-scam signs.
    At least some part of Together is legit. My sister-in-law and her husband met through them.

  • Jim

    Wow. Wish I could get back the last 10 minutes of my life

  • Spectre

    Spotted one of these signs in Racine, WI, last December. Wondered about it, but didn’t check it out. Great detective work!

  • Tim

    Great read! Nice bit of research.

  • MoralMarketer

    Wow nice work. Sadly, close but no cigar.
    Instinct Marketing never put signs up or handled those websites. Their marketing is purely search and affiliate marketing (http://www.maturesinglesonly.com is a good example of their sites). Primarily, IM provides telemarketing and sales support for the dating offices. They had three call-centers last time I checked.

    Together Dating Service is only one of multiple brick-and-mortal dating services that use these sign-based businesses. One of the sign businesses is operated by a guy named Cameron Sharpe and his business partner. Cameron was a top sales manager for Excel Communications.

    I don’t doubt, however, that TDS may have funded this venture initially. These services are always hungry for more “leads” and will pay anyone for them, so long as they can wash their hands of any responsibility for illegal or immoral marketing practices. That tends to be the nature of any sales based business.

    The sign business (whose name I absolutely cannot seem to remember, but it may in fact be IMAT) is incorporated overseas somewhere. They have a holding company (I believe it is 212 Marketing) here in Texas (to pay the partners), but they don’t handle anything directly. It is all outsourced through multiple providers, like you saw. For liability and deniability reasons.

  • SysKoll

    Don’t call rjmetrics an Upton Sinclair. That Sinclair guy took a lot of liberties with truth: he was writing pamphlets, after all.
    RJMetrics did a very nice analysis job. Kudos.

  • Patrick

    I am simply freaking out, brilliant writing on outstanding research.
    Kudos!

  • Michael Chaney

    Keep in mind that these signs are illegal just about everywhere.

  • c01dphu510n

    AlexandriaDating.com
    I’ve seen them here in Alexandria, VA, planted in the median.

  • skitzo

    wow, and i thought it was a large business from pure paranoia… i never took the initiative to investigate and find out that it really was some large company. love the curiosity and determination and ability to find the stuff. above and beyond most nerds. i congradulate you and wonder, what do you do all day? lol

  • Robert J. Moore

    Thanks to everyone for the comments, especially those who provided new information! It’s really validating to see how many people actually encounter these signs on a day-to-day basis. Keep the reports coming!

  • cc_juju

    Um.. private investigation? A year of obsessive detective work? No offense guy, but with even a minor background in IT, all these crazy, international marketing conspiracy theories you’re raving over are pretty plain-as-day obvious. You actually DIDN’T know that there are huge marketing machines (dating websites in particular) that brute-force themselves into every corner of the nation, or that web site domain names are registered on the order of tens of thousands to reach target audiences?

  • andy

    I saw a few of these signs in Cincinnati and came to the conclusion that the domain cincinnatisingles.com had to lead to some collector site, because even a reasonably large city like Cincinnati isn’t big enough to get enough customers.

  • edot3

    Apart from porn, the lie that one can buy happiness online will always be the internets best sales pitch – i wish we had ‘lawns’ in the uk…

  • Jim

    Kudos, i always thought they were some spin off of a multi level marketing what have you that had gotten some new smuck to put out his $49.95 to become the next internet millionaire.

  • Jonathan

    Wow… I have been wondering about these for a while, thanks!
    Well written and entertaining on top of good information.

  • Anonymous Coward

    That may explain some local Craigslist ads for “marketing assistants”, placing signs.
    They just hurl a whole bunch of them up and hope a few survive. Sidewalk spammers, basically.

  • jay

    Check out the big brain on BradRob!
    Nice work sir….

  • Crumb

    I had the same experience as Comment #44.
    Filled out the form online, got a call, listened to the whole thing on the phone, went in to the office (just like #44 described) The company was “The Right One” but there was no signage visible until I was in the room where you get the whole pitch.

    My “associate” was flirtatious and promised to take extra care of me. I could tell this was going to be like buying a time-share or special cruise package. Once she finally got down to prices I was in total shock that she started with the cheap plan at $3,000.

    When asked why they are so expensive they justify it with things like:
    - everyone goes through criminal background checks so it’s safe. they also look at your job/income so they know you aren’t a bum.
    - they have specialists who individually match you with perfect partners.
    - they have a patented, custom personality test that matches you with perfect partners.
    - they pose the question… how much would you spend on a first date? whatever the answer, they tell you that if you buy their service it’s like skipping the first couple of awkward blind-dates and you save money in the long run. And they do all the matching for you so you save time by not having to look through all the clutter like other services.

    Even though the money wasn’t an issue I played dumb and told her I could not afford it at this time. She went to “talk to her manager” about a special deal just for me. She really thought I was special and they needed more men like me.

    So I ended up with a special deal for $500. This would get me 10 matches. After about six months I had met and gone out with all of my matches and none of them seemed to fit. I felt like I was matched to random people that had none of the interests I stressed in my personality test.

    After that I was offered another deal for more matches but I declined and never heard from them again.

    Another interesting thing is that I filled out the form one time and I was approached by two different companies. The Right One was first… then a couple months later Great Expectations called. I asked the girl on the phone from Great Expectations where she got my name and number. She said that I had filled out an online form. I informed her that “The Right One” had already called and I already went through their service. She was shocked by this and said that they actually buy the list of names / phone numbers from another company. It sounded like that third party company had been selling their lists to both dating services. But from your investigation it looks like both dating services might fall under the same parent company.

    I’m sure there are people that find good matches through these services (they showed me the referral letters to prove it) but it didn’t work for me. I spent an amount of money that I could afford but I’m afraid there are desperate people out there that are giving these companies more money than they can afford in the hopes of getting something that won’t be delivered.

  • Uri

    Thanks for looking this up, as this intrigued me for a while and I wasn’t sure how large the extent of the network is.
    I live in Western PA and saw these signs for my local communities (Wexford, Cranberry, etc.)

    I’ve always wondered how they handle duplicate names across states, though I guess it doesn’t matter if everything lands you there.

  • Dosman

    I had gotten curious about these signs in my area when I saw them pop up for several very small towns. I thought to myself, “gee that’s a very small population to target.” I also thought about registering the equivalent domain for my own town for which I had not seen a sign yet, but then I found one for my town already. Nice work, perhaps there’s more to the story yet.

  • Sharon

    I had to laugh because inevitably at least twice a year our city selectmen will get in an uproar about these signs being posted all over town, threatening to fine those responsible. One year they said they thought the tracked the perpetrators to a company in Panama! Now it all makes sense! Thanks for the great read!

  • Paul

    It’s a scheme, and it’s interesting how you hunted it down. At least it’s as bad or dirty as the one scheme I have seen. Basically the dirty scam I’ve seen has a whole bunch of free_______.com. Where the “_____” can be: printerink, ink, creditreport, values, prints, vacations, etc. But rather than an exhorbitant one-time fee, this scam does whatever it can to get your credit card number. Then they pick away at your account with a $9 to $20 monthly fee for a “service”. More or less this service is them servicing themselves to your money. (And hoping you don’t notice because it’s a small fee.) And if you notice and cancel, they do another dirty thing and hopscotch around the charges from other “service” companies (all part of the conglomerate) now that they have your number. So if you see anything offering “free” whatever online or on a TV ad, but they want your credit card number: All I can say is “Watch out!”

  • tzugidan

    Here’s a link on my blog, that is linked to a video of Guy Kawasaki, former evangelist for Apple, and offers some no-nonsense ideas on making internet based companies tick…he’s a pro at this.
    And these dating services like so many other internet con artists are out to make a buck, not a difference…

    http://symbion.wordpress.com/2008/05/23/business-pearls-from-a-silicon-valley

    I mean all your investigative work is..well…useful? to many here, but how you monetize that? I’m clueless.

    I worked for an online publishing company that made plenty of money…good editors…great content…and the advertisers lined up baby…with cash in hand…

    Good luck!

  • michael

    What exactly are “states like Texas and Wisconsin”?

  • Dem

    “Regardless of how you feel about Together Dating’s industry or its methods…”
    It’s criminal theft. The company is effectively stealing from every community in which they post signs. If they paid for the sign postings (and cleanup!), would their business model still work?

  • Atomic Bombshell

    Fantastic tale. Thank you so much.

  • myicq

    It’s funny that the USA has these “yard signs” that anyone can plant, and people apparently will accept having in their yard. If someone planted a sign in my yard (scandinavia) it would be gone the same day.

  • Adam Williamson

    Interesting post, but there’s one thing I couldn’t help thinking while reading it. Anyone who’s read a few detective novels wouldn’t have bothered with all the cybersleuthing stuff. They’d just pick a likely lawn outside a public building and sit outside it with a coffee for a few hours a day. Wait till someone shows up carrying a lawn sign, and ask ‘em who they work for…

  • Dan Melks

    Your story reminds me of “The Cuckoo’s Egg” by Clifford Stoll, only much shorter and without many of the plot twists that accompany a longer novel and maturation story.

  • bk-s

    i used to drive through sprague, nebraska (south of lincoln) on my way to work and one day i saw one of these signs. i was particularly amazed because sprague has a roadsign population of 136. i’m certain that if you were single the other 135 people in town knew it and if you wanted to find another single person you could walk to their house and ask them yourself.

  • Robert Aichenson

    myicq, almost none of these signs are actually in peoples yards or even on the curb lawns in front of their houses for that very reason.
    They are usually near intersections that are occupied by businesses that are adjacent to residential areas. Businesses are much less concerned about these so the signs last longer.

  • saskboy

    Very interesting stuff, thanks for doing it.

  • CaryOtter

    I know that in my town, the local officials are going crazy with these things. They get planted into dangerous intersections, distracting people. What’s even worse, is the poor schmuck who gets the job of dodging North Carolina drivers as they rip them up.
    Said local officials will be MOST interested in knowing the company responsible.

  • Aquariumfish

    Great, another method I’m seeing used more and more. is people advertising there sites in the back window of there cars

  • Blankety Blank

    I also did my own investigation, but I didn’t pursue it this far. I first saw these signs this past summer in South Jersey towns near the ones you mention. I have since moved to Silicon Valley in California, and have seen them around here too. I did a WHOIS look up on one of them domains from Panama. I thought it was fishy that a domain registered to a company in Panama would be planting very targeted signs in small neighborhoods, but I didn’t pursue it any further.

  • Mick Hagan

    Rob…great post. Keep this type of stuff coming. Loved it.

  • JM

    dude, that was a fantastic read. excellent detective work! I found the story on the front page of Digg…good stuff man. I see those signs everywhere.

  • Chris

    I’ve seen these signs all over the country and knew there was something like this under it all but never had the drive to go track it all down.
    Thanks for doing the leg work for me!

  • Scott

    I am a domainer myself and I blogged about it back in August. Of course, I didn’t realize the big sneaky picture nor did I do the extensive work you did.
    http://www.trenddomaining.com/anyone-can-participate-in-the-geodomain-game/

  • onlineuniversitiesrep

    I could see this being an affiliate who has bought many dating domains and is promoting by way of free advertising a la lawn signs. Dope idea, out of the box for sure.

  • dave

    Thank you thank you thank you. I’ve seen these signs all over the Tampa Bay area and even went to one of the sites and I noticed it was asking for a lot of information and not giving out details about dating. I suspected something was up with it and now you’ve solved the mystery. Way to go.

  • oo

    This article deserves lots of DIGGS…. GREAT WORK Sherlock !

  • Bryn Youngblut

    One of the best posts I think I’ve ever written. Great research and dedication, this was really insightful.

  • Jiff bema

    Signs Signs everywhere a sign! LOL, isnt that how the song goes!
    Jiff
    http://www.anolite.echoz.com

  • SaggyNad

    *raises fist to the power of WHOIS*

  • Z

    Bravo! Fantastic read, looking forward to future posts!

  • Ben

    heres some more info on how these signs get posted.
    my brother got a job off of craigslist and what they did was send him a box of these signs and told him they would pay $300 to put them all up in his neighborhood. so they dont even need a local office to run one of these scams.

  • El Kabong

    heres some more info on how these signs get posted.
    my brother got a job off of craigslist and what they did was send him a box of these signs and told him they would pay $300 to put them all up in his neighborhood. so they dont even need a local office to run one of these scams.

  • AD

    Great article. Those signs always bugged me as well. I’ve seen them all up and down Northern California and also found it weird that they were in such small towns. Thanks for the excellent research.

  • Doug

    I got hooked by great expectations (by us mail). I married the associate and got my money back after much arguing and some coercion. There is no doubt that there are a huge number of lonely people that haven’t figured out how to meet people. Obviously the bars are not the place. Over time I have decided that church is the best place. IF you are going to get involved with the intention of getting married, you want a quality person. My first wife was not a churchgoer, and her lack of respect for God was reflected in the quality of our lives. My second wife was much better, being a buddhist. If I marry again, it will be a Christian that I meet at a church. There services just aren’t going to get you what you need most, which is a real person of character, someone worthy of your devotion.

  • Nikolai

    Over the past couple of years I have pulled up over 200 of these signs in my (quite small) home town! I think it has become a personal battle between the person placing the signs and me. As soon as I see one sign in town, I know another batch has been placed and I take a walk through the higher traffic areas of town and pull about 30. It is fun! I hate these things littering town and I enjoy pulling them down. I use them as pistol targets at the shooting range, and they are great for that purpose. I have concluded that the person placing the signs is also a local and tries again every 3-6 months now, hoping that I am gone . . . but no!

  • Tweeder

    That explains where my Haddon Heights sign went. Oh well. Stay out of Gloucester/Brooklawn/Westville area please. >.<

  • Jesse

    Great article!
    I see these in Portland, OR too. “Single?www.portlandsingles.COM”
    I’ve actually seen lawn signs for other sites, what caught my eye about these is how the TLD is in all caps.

  • Scott Roberts

    I see FentonSingles.ORG and HighRideSingles.COM here in Missouri. I had just always assumed it was some local guy who bought up a dozen domain names with local towns.

  • George

    Even if MoralMarketer is right, I love the analysis process and the delving into this ubiquitous curiosity (as a business intelligence application developer/consultant myself). Here near Boston, I see ones for Belmont, Concord, Carlisle, Arlington, Winchester, Woburn, and I’m pretty sure Cambridge, Lexington and Waltham as well. Some of these ( Belmont, Carlisle, Concord, Lexington and Winchester) are pretty affluent, I’ve wondered for at least a couple of years how lawn and lamp-post signs attract the highly well-to-do.

  • SactoEric

    Here’s more information uncovered last year… maybe some of it will help.
    http://www.sacforums.com/sacramento_discussion/areasinglescom_signs-t851.0.html

  • Denny

    That’s amazing research dude! Great article.

  • Steve

    Yo, this spoke to me. I have seen these in the IM capital of the world, Raleigh and wondered the same thing, Good work. I developed but never released an info product teaching people how to find the niches of ‘internet marketing gurus’ and replicate their process, of course using the same methods you used. It’s like you’re my soulmate.

  • Kevin M

    Absolutely great investigative researching and article describing it! Thanks for a great story and some great insights on marketing.

  • Joy

    Got here through the power of Digg – this is a fantastic post and reads like an Isaac Asimov short story about lawn signs taking over the world!

  • Jedi

    Wow nice research, sound like have o open new private investigation firm.
    Very nice article.

  • LH

    Have seen these all over Atlanta as well. I always assumed it was a local affiliate marketer. No knowing it’s something bigger I’m sure there are some cities that might like to know who originates them. Great work.

  • Torley

    What brilliant research — a fantastic detective story, and thanks for taking the time to share it.

  • Jessee

    I’ve seen those signs in Wisconsin for probably 5 years or so. I always figured it was some sort of affiliate scheme where Internet Joe was just trying to direct locals to what seemed to be a more localized dating service.
    I guess I was right partially. I wonder if it would almost work out better for them to expand to that route. Say I live in an area not infiltrated yet, I make my own investment to market the site and get a paycheck for each user I send their way. If it grows, I created my own satellite office where I stand to be my own boss but really don’t own anything in the end.

  • Zohaib

    Great read

  • InvisiBill

    These are in Michigan too. I see them everywhere from the Grand Rapids suburbs down to the tiny towns with only a couple thousand people. A couple from around here are at the Miami and Panama IPs as well.

  • typhoonAndrew

    I’m impressed at how elegant the idea is. Bravo to the creators of this.

  • Dan

    HAHA i seen these in good ol WI a year or so back..
    Single? KaukaunaDating.com. I did a whois to be curious back then and it wasnt a proxy. Not sure what its registered to now!! CRAZY work dude

  • DukeofURL

    I have seen these signs in and around Sacramento California.

  • Theresa

    Yeah, I see those signs all the time. I live in San Antonio, and the funny thing is… they have separate ones for each suburb, as well as one for all of SA. So you see like: AlamoHeightsSingles.com or LeonValleySingles.com … like people don’t want to date across the city? idk… haha

  • Spurious

    Dating? $15,000 for a ‘match’ on a dating service? I’m certain every penny was well spent. I won’t make a moral judgement on what the site is making money on, because frankly I don’t care.
    However.

    Have you considered that those people clever enough to establish a nation wide marketing campaign are also clever enough to promote their own franchise if they need investment dollars?

    Ever see a blog with 3 posts get 800 Diggs? Yes, these are marketing experts. Very good business indeed.

  • TheHype.FM

    I always saw BrickSingles.com where I grew up in NJ and thought who the hell would ever trust a yard sale sign with a website on it….I guess millions of people would apparently haha. Great article!

  • m1t0s1s

    Domain names can be purchased for 15 to 50 cents each at certain bulk registrars, according to the underground SEO’ers.

  • Thansk from Texas

    Great article. I see these things all over in Texas (Austin area before and Houston area now) and always wondered what the story was.

  • sandy

    Thank you! I always wondered myself what those signs were for!

  • double edge

    Thanks for the sleuthing and thank you Digg-ers for pumping this post.
    I too had wondered what was going on with these signs popping up in my Northern California burg where sheep comprise a measurable percentage of the dating population.

  • dequeued

    Those things have invaded NJ, they are a menace!

  • Tom Lewis

    Wow, that was a pretty amazing artical, thanks =]
    Its now got my mind buzzing with ideas for Gurilla Marketing =p

  • Yong Hwee

    Great job with this article! Very insightful.

  • William

    Thanks for the post, frankly amazing! Fascinating investigation and insight into an huge and wide spread strategy. Thanks a lot!

  • Jim

    Forget private investigation. Go into marketing/advertising in the research departments… more money, more free sports & concert tickets! Great article.

  • seasofsilver

    fascinating. I have noticed those signs forever to. Now which site will really have my soulmate on it again? 8)

  • jafafahots

    These people have been around for decades. I remember cheesy TV ads on independent channels for “Together Dating” way back in the 1970s.

  • bloggersmosaic

    well , i dont know .. but good luck

  • mike

    I remove them when I see them. I have a bunch in my garage. It’s littering in my opinion. This guy stores my boat for me and got me started.
    http://archive.seacoastonline.com/news/08012006/nhnews-ph–str-sign.guy.html

  • pennygould

    You rock! I’ve been seeing a Santa Maria Dating thing going on, and the only thing I thought was – why date anyone from Santa Maria!!! You crack me up! Take something small, check for success, rinse and repeat! Yeah! gotta love affiliate marketing, it’s sending my son to college!
    Affiliate Marketing Pays My Bills!

  • driftingfocus

    Nice work!

  • yde18

    Great article and great research technique!
    Perhaps someone can come up with an alternative use for those signs – placemats?, wallpaper?, fish-wrapping?

  • wil

    I actually worked for these folks for a bit, it was pretty fun, and truly fascinating business, definitely weird though.

  • lauren

    Its a terrible scam…I would know! (sad to say).

  • alex

    that is crazy…great work!

  • okuryazar

    wowwwwww

  • Greg

    Step 1 – Find out who is posting the signs – (done)
    Step 2 – Find out how to get in on the action
    Step 3 – Profit?
    Nice work, that post was a good read. I’ve seen them in my town in Connecticut.

  • Carol

    I got sucked in and can tell you even more about how they operate. First, you fill out the questionaire, which by the way implies that there are financial threshholds that must be met to participate (presented as a benefit to those of us who might only want to date someone with bucks; but obviously intended to screen out people who cannot afford the service). Then they tell you their staff will call you.
    Well, I screen my calls and do not answer any calls from an unknown or blocked number. I started getting calls from two numbers: one a known number, from which I never got a message; and the other a caller id blocked number (I am assuming this was one of their numbers because of the timing of the calls). I finally got curious (I’m sure you can understand) and answered the call. It was the dating service. I told them I did not have time to talk just then, but I would call them back. When I called back, just out of curiosity, I got voice mail and left a message telling them that they would need to leave me a message so I could call them back. They never left a message. When I answered one of their calls again, I told them that I do not do business with people who do not leave messages because it is a shift practice and I have not heard from them again.

  • Ropmounter

    NuStar… NuSkin… coincidence I suppose, but this does look like an easy transition to a MLM scheme.

  • shisinternational

    absolutely amazing the web these guys have put together. Well done for uncovering the intrigue. Hasn’t done any Singles any good though by the sounds of things, except make their wallets lighter!

  • carrotplease

    Holy crap- I’m amazed at the amount of work you put into this, but I’m really glad you did it- those signs have been driving me batty for YEARS!
    Given what they seem to charge for matchmaking, I’m amazed at some of the places I’ve seen these signs. They’ve been really prevalent in the low-income area where I work. (maryland)

  • bc

    Ha, I’d seen these signs here in McLean, VA. The interesting thing is that they were always replaced with different signs. McLeanDating.org became TysonsCornerDates.com and even FairfaxSingles.Net. The signs were always put in the same place.
    Out of curiosity (though not as muchas RJ) I checked out TysonsCornerDates.com. As soon as I saw the front page asking for so much personal information, I knew it was a scam (and consequently didn’t put in any information). Interesting to see that it’s fooling “some of the people most of the time”!

  • cashion

    You were amazed about signs for a town of 7000? This one will blow your mind: lakealumasingles.com
    http://en.wikipedia.org/wiki/Lake_Aluma,_Oklahoma

  • anon

    IMAT is the company who writes the checks. I worked for their company off a job on Craigs List around 2 years ago. I got paid $1 per sign I placed. They ship you boxes of the signs and you just go from there. Unfortunatly towards the end of the 8 months I worked for them, they jipped me out of a $800 pay check. So my advice is to take down the signs where ever you see them. Thanks!

  • wp

    Incredibly interesting! I’m bookmarking this blog!

  • ross

    Wow, nice investigation. This article is a little bit longer, but worth reading. I personally own some small Geo Domains but this is out of my imagination.

  • donaimnameappraisal

    Yes, this is definitely MLM and if you look at one of the sites mentioned there is a “Clients” link where other people can participate in this “network”

  • stephen

    Well I guess someone figured that if real estate signs were still the number 1 seller of homes…

  • Dabid

    This was a fascinating read! Great work, and thanks for sharing. I’m tempted to research the possibility of brokering domains for these guys… I wonder how many towns are taken…

  • njgarrod

    Dude!
    this is freaking FABULOUS!

  • Scott

    Great investigative work. Something I had considered but never thought seriously about till now. Thanks.

  • nemo

    So: are the lawn signs the viral marketing strategy, or is THIS ARTICLE the real viral marketing tool?
    -Nemo

  • kavin

    This throws light on how intelligence can build up a big business. I understand that it is not an easy research you have done. Some of the informations( like whois.com) were very useful for my works. You rock

  • NOLAsteve

    As noted, the important thing is to toss these signs as quickly as possible to discourage others from similarly putting up illegal signs.

  • singleincleveland

    wow! I see those everywhere!! I’ve always wanted to know about them Thanks for digging up some info!

  • Mikecollins

    I live in northern NJ and see those damn signs everywhere! I always thought they were related to affiliate marketing. I had no idea of the scale! Brilliant article! thanks

  • guy

    Awesome thanks! fantastic article. dating is gonna be huge on mobile though imho. http://www.okok.com

  • Miles Attacca

    There’s always one of these signs on my way to the Interstate in Omaha. Thanks for solving the mystery. :)

  • casey fern

    Brilliant and thorough. Thank you for demystifying, and welcome to the new era of Burma Shave.

  • shawn solo

    A very interesting read. I applaud your detective work. I do wish that you had emphasized that this company is a SCAM. In true MLM fashion, the people at the top make tons of money, the people below get crumbs, and the customer gets… shafted, if I may employ a colorful metaphor.
    Instead of admiring these parasites, I wish that there had been some condemnation in your essay. Does anything matter to you besides money?

  • ohannes

    Wow, great work! You are the Sherlock Holmes of lawn signs!

  • tara

    I have been wondering about these lawn signs for a while now. Thanks for uncovering the mystery.

  • KM

    Fascinating article. I worked for Together Dating for an exceptionally short period of time as an appointment setter (turns out I’m crap at sales and hate it), and can confirm that even in the early 1990s the company was charging upwards of $3,000 for their base services.

  • tom

    Fascinating, if more than a little obsessive. In San Francisco I see similar signs, but they mostly advertise gyms or diet schemes, and real estate (including real-estate loans). This fall I started seeing signs for the Green Party presidential ticket as well. What an awful blight. And wasteful.

  • dark defender

    Great article!
    One possibly weird thing to add though, I live in Sacramento California and see those signs all the time even in nearby tiny towns. We dont have an office within 50 miles, I wonder if they are expanding to hiring locals outside their offices to place the signs?

  • Jennifer

    Hey, I’m amazed. I just came back from a walk with a friend, during which we saw one of these signs– PortlandSingles.com. I said aloud that I wondered if one internet marketing company had bought up .com domains for towns all across the U.S. since we had seen similar signs in two small NC towns back on the East Coast months earlier.
    Great indepth report on a current thing that makes you go “hmmmmmn.”

  • Mike

    Nicely written article. I don’t, however, share your feeling or the CEO’s feeling of success. $45 million in revenue? Lets say they have SOME operating costs for those signs and server hosting / website design. But even without that, its around $90K per employee at 500 employees.
    My current company has a revenue per employee of $616K per employee and $41K in profit per employee. We’re probably not typical of other F500 companies though.

    But, if their people aren’t paid like profession skilled labor (could run a franchise of theirs for a living?), that still leaves probably close to $20-40 in profit.

    It is impressive it is that large, but I personally think there is a limit to the size and the length of viability that a company like that could survive. There are idiots born every day, but they’re working a current pool that isn’t being filled up as quickly as it is going through them.

  • beringsea

    excellent work. nobel prize for patience and curiosity.

  • me

    cummingsingles.com and alpharettasingels.com, they are all over northern atlanta, georgia too. great job! I try to do this type of research from time to time, but you sure got further than i did! Thanks for explaining the mystery…

  • domain trends

    It’s almost too much information to read but the point is spot on, do your research and you’ll find the hidden domain registrant somewhere.

  • AnnA

    I didn’t read all your comments–but the first time I saw one of these signs–I thought scam making money. I also wondered if you are being given some amount of proceeds for promoting them. That’s all I thought and then I moved on.

  • Hopefull Nebula

    The ones I’ve seen in my area aren’t yard signs, but nailed or stapled to telephone poles and the like. We also seem to have a local sign-shredder or several. Instead of removing the signs, they cut half of them off to make it harder on the businesses.

  • murrowcronkite

    I have seen something similar on the craigs list single section. Almost every singles ad I have gotten a response from after running a singles ad has a fake response and picture that directs me to a web based dating site. I have recieved similarly worded responses from “respondents” with the same and different names, and ones with the same name and a different fake photo to go along with the name. Someone is really starting to work the system or exploit it, depending on how you look at it. The response ads direct me to these dating websites where of course I never see the person who supposedly responded to my ad. 98% of the singles responses on Craigs List have been of this sort.

  • teddy bear

    Another read at Causs.org/general forum/end the war support the troops/Aug 17th 2007/Pops. This can fill in the gaps in question 30 and 40,46 58. The person who puts it in the ground gets paid by amount of hits on server. He is the contractor answering an ad to place signs.

  • sara

    you, have just solved the mystery of life. thank you. I knew it was something.

  • mcclaud

    This was highly amusing. This is like those ads on TV with the fox about making more money on the Intertubes by doing nothing but participating. Only the name of the website changes every few days in the ad. And the sites keep expanding and expanding …

  • jeffbennett

    As a businesseman in the internet real estate space myself. I believe. This is a great tale on how to leverage internet an real world real estate to market a service. Great blog.
    Jeff Bennett
    http://jeffbennett.org

  • qballvet

    Wow I can’t believe you went through all that, and I feel like I really learned something interesting. I see signs like that in San Diego and LA quite a bit and I always figured that those sites were all probably related. Now I know!

  • ilya

    Oh yes – I certainly saw more than a couple of those in my area…
    Hmm.

  • starlight8

    Oh my god! I see these lawn signs all over Pittsburgh and recently saw them in Cape May. I have always wondered about them, too! Thanks for conducting and sharing such intense research. I could have never figured that out myself, as I barely understood a lot of the steps you took. : )

  • Cindy

    Found this post through link in a tweet on Twitter. I rarely ever read entire blog posts, particularly ones this long, but I saved it until I had the time. I’m glad I did.
    I noticed comments from quite a few people saying they had already done the same or similar research, but I don’t see links to any such investigative pieces like the one you’ve written here. Well done! I was captivated and couldn’t stop reading until the very end.

    You make me wonder what a person needs to do to get in your line of work. Like you, I go all geek-crazy over data analysis.

    Finally, it’s only fair to mention I met my husband through Match.com. I was previously married to a man I met through a different site in 1997. Meeting people online is far more effective & efficient than any other method.

  • Sammy Ashouri

    I’ve seen these signs all over Los Angeles. I always thought it was just some dude who bought up city domains attached the word SINGLE to they keyword with and is trying to be some sort of local dating service.
    Great article!

  • Possible

    Wow, I’ve seen those signs everywhere, but haven’t bothered to even visit the URLs.
    Thanks to you, I now know about these signs and the people behind them in great detail.

  • Chemspiderman

    What a brilliant piece of research. Kudos to you for doing the work. There have been times when I’ve dug my teeth into a question like this and just kept going on it and your work here is reminiscent of those times. It was a great read!

  • Tim Williams

    CAUSS.org solved this mystery about year ago. (Nov-28-07 09:26 PM) I found this information on my third web search.
    http://www.causs.org/dc/dcboard.php?az=show_topic&forum=8&topic_id=49

    They found: eastcobbsingles.org Terry Fitzpatrick Right One 200 Cordwainer Suite 102 Norwell,Ma

    They tied the companies together and have been pursuing law enforcement measures since then. More details are there. Looks like the sleuth had problems getting other forum members to understand. lol

  • jpg

    I had this whole thing pegged the second I saw two similar signs…

  • lisa cuter

    Great read! The only down-side I foresee is the fact that there will still be so many people who don’t come across this blog post and will fall prey to these unrelentless scam. :( That saddens me.

  • Jeff Strank

    Great read but I would hardly classify something that certainly appears to be a deceptive marketing practice and relies on what is likely the illegal posting of signs as an “interesting marketing strategy.” “Interesting,” if you find an apparent lack of scruples interesting and making money at any cost interesting.

  • Trevor Mauch

    Hey man… great investigative work on that.
    Kinda funny… last week I was driving through a town here in Oregon near Portland (called Tualatin) and saw the exact same sign… thought the person making the site was an idiot because the town is tiny… but I guess I’m the idiot for not thinking bigger.

    On another note, I was in Orlando in Feb. and got to know a guy there who was running a company that had been in the Inc. 500 for his “matchmaking” lead gen biz. He is a real down to earth guy and knew his stuff.

    Anyway… long story short… he’s the guy that owns Instinct Marketing (Bill B.) and now I know why we hit it off and we got each others contact details… good guy to know.

    Hey… nice work man… and I’m going to email Bill B. about this article and dig into his mind a bit more… amazing marketing strategy.

    - Trevor

  • George

    Now, shouldn’t this practice be considered polutive for the environment?

  • Goozleology

    You know I see those signs all of the time around San Diego. Until now, I always thought that it was some individual that “had a brilliant idea of putting up signs.” I always thought they were a waste of time and that the people putting them up had no clue. Well, I was wrong!

  • WidgetWoman

    Can’t say I’ve seen any such signs in Canada yet.
    Wonder what else would work with lawn signs…

  • WiJ. MacKinnon

    Fabulous job. Our city council has decreed that signs have to be permited if not I am to pick them up. One monday morning our city had sprouted ChaskaSingle.net signs at every intersection. By Noon I had picked up 96 signs. I figured they had a run of 100 signs printed. It drove me nuts trying to find those other 4 signs. Our IT people tracked it down to the Panama address and that’s as far as we went. Thanks for your work.

  • John

    Great story. Although most of my business comes form Local Search Engine Optimization. This article made me think about using lawn signs to promote my business… LOL

  • Darshana Hawks

    Ok, so I live in NC, my parents in GA, my aunt in TN – I have seen these signs all over the freaking place. And, I am a relationship coach – so I have been wondering about this myself. Having spent 25 years in IT, I completely understood every bit of your sleuthing experience and am so grateful you have given me the answer. Whew, they were driving me crazy too.
    Together Dating ay? I’ll have to take a longer look at that company and see what’s up and maybe even see about some affiliate marketing, hmmpf.

    Thank you for your time and work! Sounds like you may have found another revenue source in breaking outside the business model box.

  • miztyfy

    Tnx for solving the puzzle I had for a long time too! ;)

  • Joakim

    Nice investigation, really fascinating read.
    I live in Sweden, we dont have your lawn sign problem here, and I sure hope we dont get one too.

  • jpmoses

    Awesome story! Wow, what a testimony to the power of simple, effective signs! I mean…who uses Times New Roman anymore? ;-)
    …jp

  • Don Marti

    Hey kids: free, blank Coroplast!
    You’re within your rights to pick up this “vertical litter” if you find it on public property. And unlike a lot of the “we buy houses” vandals, these dating signs are printed on a piece of paper that’s shrink-wrapped to the Coroplast. So rip off the shrink wrap, recycle the paper and the metal stand, and you’ve got a near-pristine piece of Coroplast to work with.

  • elvy

    This was such a delightful read!
    Thank you so much!

  • Stephen Agins

    This is a potential Harvard Business Review story if I’ve ever seen one. Contact me off line, maybe I can help.
    I’ve also seen them here in Fort Lee and also in Salt Lake city.

    Steve from meetmeattheraces.com

  • Sil Logan

    Here’s a singles sign news video.
    http://www.youtube.com/watch?v=E11qjmtK5FU

  • John Panico

    That was simply awesome to reach and “virtually” watch marketing intelligence in action. Very cool! Good stuff. Now, the question…are we missing an opportunity here??

  • Nenslo

    Chiming in from Portland Oregon where I grabbed two of these from the median strip of a major street. As a dedicated remover of illegal advertising (see the video at: http://www.katu.com/news/9969681.html ) I have seen it all and I have never seen ones like this – white corrugated plastic as usual, but the portlandsingles.com info was laserprinted on a sheet of paper, which was SHRINKWRAPPED onto the board.

  • Da’Vane

    Kudos on an excellent investigation, and more importantly, a great read. I found this an extremely engrossing insight into internet marketing, as well as intruiging internet surveillance. Maybe you should consider becoming an investigative journalist?

  • oscar

    I’m inspired enough to corner the European market…

  • Brian

    Wow! That is some intense marketing and the research behind it all is quite impressive as well. Anyone wanna try to monetize my site for 45 Million? OK, much less than that would be good too.

  • Paul Downs

    Wonderful article, I’ve often wondered how such sites stay in business, to find that they are raking in that much it’s shocking!

  • Anotherworldcitizen

    This is absolutely incredible. Mad props. That could be a dissertation. Seriously, you could get a doctorate with the amount of research that took.

  • Rick Stein

    I saw a sign in my neighborhood. Filled out the profile. Got a call from a girl from St Louis Singles even though I filled ClaytonSingles.com form. Anyway, I went in and met with a nice girl names Amanda. I joined the service in Jan 2008. Fortunately for me,
    I met a really nice girl at one of the parties. I have to admit, they did throw good parties. Giving away free booze was a good idea in my opinion. I went on a party barge on the river. That is where I met Jessica. We have been together ever since. So even though I usually hate those signs. This sign worked for me.
    Rick

  • Gwynn

    Hello all…. this was a very well written article that obviously took a lot of time and research. As to the “power of yard signs”, I work at Super Cheap Signs – a primarily internet based business – where we make these kinds of signs. It’s funny in a way… we see the orders for 1-200 signs of singles.net and within days we can see them planted all over Austin. I have no doubt what-so-ever that they reach much farther than that. It’s obvious that such signs work or the market for them would have crashed long before.

  • timjamz

    Fascinating. Can’t imagine paying 3k for a matchup, but geez. If they’re converting like that, good for them!
    Higher Power

  • greg

    Amazing amount of work you put into this… very nice. Yard signs work well for many industries. Take a look atwww.thesignbandits.com, a national service for sign placement.

  • joe

    http://www.youtube.com/watch?v=GCzmDeswzy4
    interesting as a marketer, this might play a part in my business next year…

  • amanda

    You said that the signs disappear by the owner of the property but I disagree — my friends and I have a fascination with these signs so whenever we see one we pull over and grab one (usually at night). We now have over 100. Don’t ask why.

  • sp

    Good article!! It is sad, I see signs like that all the time. I have wondered to if they work. You did your research on this. Good detective work.

  • digital resumes

    All that research!
    What a concept to develop a business.

  • filipina

    Good investigating. Not all dating sites are scams, of course.

  • colorado

    I responded to one of those signs, and it lead me to Great Expectations. I ended up in a little room with a very aggressive sales woman for four hours not knowing anything about a price and extreemly excited about the program. When the price did come up I told her I needed to think about it because it was alot of money and I couldn’t afford it. She told me to wait and left the room, told me she talked to her director and lowered the price. She preyed on my vunerability and emotions and I ended up spending over $5000K. I feel like I’ve been financially and emotionally raped. I did not use the services, tried to cancel, and have since contacted the BBB and Attorney General. They lied to me to get me into that office and once I was there it was almost impossible to leave. Litterally, she was blocking the door.

  • Marcel

    There is no where to hide now. :s

  • Peter

    Very nice case study that shows offline promotion driving online revenues. You really don’t see this very often.

  • Matt

    We have them north of Detroit too, porthuronsingles.com. I think I saw another last night but I forget which one it was.

  • afillatetip

    I was curious about these signs in my area in northern NJ and posted a couple of pictures to Flickr:
    http://www.flickr.com/photos/affiliate/3405537296/
    http://www.flickr.com/photos/affiliate/3404725169/

    You’ve satiated my curiosity and saved me lots of time with this investigation.

    I filled out the forms with fake information, but a real email, because I wanted to have a look at their email headers, but they didn’t send a confirmation email.

  • jeff schecter

    Excellent work, Sherlock. I see those signs in San Antonio too. Now I can sleep at night!
    Thanks,
    Shecky

  • kpaul

    Excellent reporting! Thanks for doing the leg work. Impressive.
    K. Paul Mallasch

  • joe blow

    And I get paid very well to put those signs up. Takes 2 hours a town, and I make a few hundred dollars

  • That Explains It!

    I live in the next town from Norwell. That explains why I see so many thousands of these signs everywhere in the towns around here. I think I’ll notify the Boards of Selectman in these towns — they have been trying for years to figure out who is placing those signs! I would imagine Mr. SpamaLot is having his employees plant them on their way home from the office…

  • Mark R

    Thanks for the info.
    I have to say, this is WAY lot of good info for a “blog” post.

  • Karen

    Interesting. Our sign in town says “FentonSingles.com

  • Campaign Pro

    Yard signs are still proving to be the advertising media of choice, whether dating site, politician or plumber.

  • Brian After 5 PC

    I first saw those lawn signs in the small Texas town I lived in. Initially, I was surprised, as I haven’t seen dating sites being promoted on lawn signs in the past.
    Then I began to notice them in other small towns as I traveled along.

    Wonder if they work well…

  • Charlie Wideout

    See
    http://www.silive.com/news/index.ssf/2009/09/illegal_ads_litter_the_borough.html
    Excellent article on Street Spam in Staten Island. Includes quotes from Stephanie Zipf at Meet Over Drinks, who claims ignorance of the laws, etc.

    Meet Over Drinks (formerly Great Date Now) is one of the companies that uses those “Single? Single in…” signs. They hide behind local-sounding URLs, but if you fill out their form, you get a response from the local Meet Over Drinks office. (They say they are the “parent company” of, e.g., DateStatenIsland.com – ha! – parent company of a $10 URL and a bunch of illegal signs, is what they are).

    So, after reading this article and the comments, it seems to be a regional thing, not a local or national thing. The company (NuStar) puts these signs up all over the US, but it is for Great Expectations in one city, and Matchmaker Somethingorother in another city. But they are all equally illegal, ugly, shameless, and unrecyclable.

  • David Gore

    was researching info about yard signs and came across this very interesting post. Thanks! Dave

  • Ripoff max

    This company ‘great expectations’ is the biggest ripoff around. Stay away. The signs are illegal in most states and I also noticed they have been using billboards – so it must not be working so great. In this economy going to one of these services is foolish. I got ripped off – they have been sued all over the country and many people have won big money back after being ripped off.

  • thelocator

    got them in the san fernando valley ca. this is national monkey warfare not gorilla marketing

  • nimesh

    Regarding IMAT Solutions, spoiler of American roads, based in India
    Address: 18, Vishranti Enclave, Vasna Road, Baroda (Vadodara),Gujarat
    Everyone knows the American side of story. Let me tell you the Indian side here.

    http://gujaraticatholics.com/ is owned by IMAT group. Obviously they also run a matrimony page in it. Arya Marketing is a new website (Arya is name of Ashish Engineer’s son) owned by IMAT group. The other website you will notice is suchana.com owned and run by Anup Engineer and Ashish Engineer. Ashish died in August 2009 due to kidney failure as mentioned in one of many obituaries you can read in Catholic Samachar web page. When you will click on Catholic Samachar (news) logo you will see pdf files showing news from Gujarat state Catholics. It is in Gujarati language so ask any Patel to transfer it for you.

    Anup and Ashish’s father’s name is Vijay Kalyan. Vijay Kalyan is the real owner of IMAT solutions. Ashish Engineer, the elder brother, was manager of finance department in IMAT Solutions. Anup engineer is the person for IMAT group working in USA. Florence Parmar is mother of Anup and Ashish. She is in charge of several websites owned by IMAT Solutions.

    Now, How can we stop them spamming our streets in US? We should strike where it hurts them most-Their so called social status in Gujarati Catholic Samaj (society). If you read the above mentioned news paper you will notice that they always promote Anup and IMAT solutions’ success in USA in many articles. According to one article Anup has offices in 7 north American cities and a staff of 250 employees. He is the one who hires people (or slaves, well they pay around $80 for month (190hrs)) to a person who process our record) in India.

    What we can do is write the editor of this paper and tell him the real sucsess IMAT group has in US. We can send IMAT solutions a small official notice in Gujarati daily news papers (Sandesh, Gujarat Samacar etc.) asking them to stop spamming American streets. It will cost $10 to issue such notice. It will not hurt them financially but it will destroy their ego and social status which is priceless. Gujarati Catholic Society is very small and every body knows every body. I am confident that something like this will make them think twice before polluting our street in USA.

    By the way, I am a gujarati catholic and used to be classmate of Anup. Now I am us citizen and I don’t want my street to be polluted.

  • the cleaner

    we have been cleaning these up around Michigan, we are already up to 175 of these signs. They are pollution. If you would like your area clean tell us what city in, its FREE!!!

    • john

      AUSTIN TEXAS

  • over40dating

    many people have become obscenely wealthy in this industry. The technology required to connect two people is trivial, meaning your only real expense is the cost of customer acquisition.

  • searchenginemarketing

    search engine marketing…
    Here’ …I found what I’ve been looking all week for. Thank you….

  • ElDorado Hills Reel

    There have been times when Ive dug my teeth into a question like this and just kept going on it and Thanks boss your advice really works..Really reallly this is a fabulous post.Keep blogging.

  • http://rankmeseo.com New Jersey SEO

    To be honest, we do online marketing for small companies and large networks like this one. I have to be honest and say they did a great job at grass roots marketing.

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  • john

    In most cities, this is called bandit sign posting and is against the law. If you are reading this and don’t want this garbage in your neighborhood, get video and/or photos of the spammer in action, especially get their license plate, and then contact your local code compliance office.

    SPAM FILTERS WERE INVENTED FOR A REASON

    this is garbage marketing and its an eyesore. post a thread in citydata.com to organize locally with vigilant citizens to rid the streets of this filth.