Hello internet! My name is Mario Ponticello, and I am a senior concentrating in Finance and Management at the Wharton School. Writing this blog post, I’m reminded of the incisive words of rap mogul Flavor Flav, who observed, “…the rap scene right now has taken its own course and its own direction because you have so many rap records of all different calibers coming out. And me, I favor everybody, I like everybody and the reason why is because I want everyone to favor Flav.” In the same spirit of camaraderie, I’m happy to follow up last week’s Business Intelligence Rap video with this post as the newest member of the Real Revenue Records crew.

I am an aspiring entrepreneur, and my interest in new ventures is what initially attracted me to an internship with RJMetrics. Through the interview process, I learned that Bob and Jake were facing many of the same decisions that I had studied about in class, and were in the process of transforming an innovative technology into a consumer-driven product. I’m relatively new to the world of data analytics, so I hope to learn more about the underlying technology that facilitates business intelligence, and gain firsthand entrepreneurial experience by being fully immersed in the process.