From Testing Newbie to Conversion Optimization Beast


Over the past four months I have improved RJMetrics’ landing page conversion rates by as much as 74.9% and increased click through rates on our homepage by 88.2%. Pretty impressive, right? Truth is, I wasn’t always a conversion optimizer. Here’s how I went from a testing newbie to a conversion rate optimization beast.

How I learned my baby was ugly

One of my first tasks at RJMetrics involved building a new landing page. With a furrowed brow, I slaved over my Photoshop file, overhauling the textured backgrounds with flat colors and concentrated on inching images just a fewww more pixels to left. Proudly, I unveiled my baby to our designer, received the stamp of approval, and began coding.

Continue reading