In both data analysis and relationships, great communication is the foundation. And great communication is built on a shared language.
Data analysis exists in the quantitative world of business. In all the numbers and charts it can be easy to miss the role communication plays in turning analysis into action. Think of it like this, imagine that your idea of the perfect weekend involves playing video games and your partner’s idea of the ideal weekend is a camping trip.
“Let’s have the best weekend ever!” You say.
“That sounds awesome!” Says your significant other.
Excited, you both begin to plan. And immediately begin arguing.
When your business intelligence tool doesn’t speak your language, this is the kind of thing that happens. Except the conversation goes something like this: