Santa’s Chief Data Scientist Speaks Out


With a global population exceeding 7 billion, Santa’s job is harder than ever. Fortunately, he has a few new toys of his own. We were delighted to learn that Santa’s Chief Data Scientist recently signed up for RJMetrics. We asked her if she’d mind us sharing some of the North Pole’s more interesting insights.

So what’s on Santa’s dashboard? Here’s the inside look at the data he tracks.

Tracking “Naughty vs. Nice” with Customer Segments and Drill-Downs

Santa has an enormous database of all naughty and nice actions by everyone under the age of 18. He can segment these populations by “net niceness” to determine how many children get toys and how many get coal. He can then filter these populations and monitor the trends over time.

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