Repeat buyers are the holy grail of ecommerce marketing. Research across our hundreds of ecommerce clients found that your best customers spend 30x more than your average customers. You want a big ROI? Keep them coming back. Now, with the obvious stated, let’s look at how you can turn these new holiday shoppers into repeat buyers.
Many marketers focus all of their energy on bringing new customers in the door. What if some of that energy were spent in improving customer lifetime value instead? Increasing CLV is one of the most effective ways to juice your entire customer acquisition funnel.
If you don’t know where to start, try these five steps and measure the impact they have on your customer lifetime value.