This is a continuation of our series to help you increase your Average Order Value. If you haven’t already, please click through the two previous posts to learn other tips on increasing your Average Order Value.
In part 3, we’ll focus on using social proof to encouraging customers to buy more by instilling confidence in their purchase decisions. Social proof can be reviews from other users, celebrity and expert endorsements, or recommendations from a friend.
Organizations normally use social proof to encourage an initial conversion. In fact, if you look at our homepage, you’ll see some of our successful customers. Our goal is to instill a sense of confidence about RJMetrics with site visitors who have never heard of us before, ultimately encouraging them to convert into a lead (Showing these success stories has been very effective for us!).