Forget Brand Loyalty: New Ways to Capture the Repeat Customer

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Repeat shoppers are worth far more than the average customer. Second time purchasers spend three times as much as first time shoppers, and repeat customers with three or more purchases under their belt spend up to five times as much per visit as a new customer. It’s no surprise then that while repeat shoppers only represent 8% of a site’s visitors, they make up nearly 41% of total online sales. We found the same pattern emerge in our own research. We discovered the typical online store gets 43% of its revenue from repeat purchases. So, just how are best-in-class ecommerce retailers growing this valuable segment of customers?

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