Compared to social media, email marketing is 40 times more effective at acquiring customers, and prompts 3 times the number of purchases. When executed effectively, your email marketing strategy can be one of your most powerful tools. The danger is that email marketing can often feel ‘too easy.’ And taking a ‘set-it-and-forget-it’ mindset with your email marketing is too big of a risk because of what you may be potentially leaving on the table.

Earlier this week we hosted a customer-only video chat with our in-house data hero and VP of Customer Success, Anita Andrews, as part of our “Ask Anita” series. The 30-minute video chat was hosted by our Director of Customer Success, Peter Marinari, and included quick tips, expert advice, and Q&A from current RJMetrics users, all centered around the best ways for using data to manage and segment your email lists.

Anita and Peter covered a ton of helpful information on email list management and segmentation, here’s the highlight reel:

When should you start segmenting your email list?

Why is it important to maintain email list hygiene?

How does email segmentation affect CLV metrics?

What is the best way to approach email list ‘churn’?

As Anita mentioned, “email is a tool and you have to keep it sharp.” Your data is the best way to do just that.

If you’re an RJMetrics customer be sure to look out for future Ask Anita events happening on a bi-weekly basis.