In October of 2015 we launched the beta version of RJMetrics Pipeline. Since then, we’ve heard an overwhelming demand for products like this that allow companies of any size to easily (and quickly) consolidate their data in a central location. Paired with that demand was another clear ask – the need to connect to today’s most popular databases.

We heard you! Today, I’m happy to announce that RJMetrics Pipeline now connects to seven more of the most commonly used databases:

  • MongoDB
  • PostgreSQL
  • Heroku
  • Amazon Aurora
  • MariaDB
  • Google Cloud SQL
  • Microsoft SQL Server

With this newest release, it’s easier than ever for any company to stream data from their production databases into Amazon Redshift.

But…that’s not all. In addition to a new suite of database integrations, we’re also rolling out support for several new SaaS tools.

Quickbooks Online

Available for both CloudBI and Pipeline

The RJMetrics QuickBooks integration enables you to combine your accounting data with data from sales and marketing, automate your reporting, and begin answering questions like:

  • What are the Cost of Goods Sold (COGS) for each of my product categories?
  • What’s my burn rate and how many months of cash do I have left in the bank?


Available for both CloudBI and Pipeline

With the RJMetrics Mixpanel integration, you can seamlessly integrate event data with transactional and ad spend data to understand how on-site behavior translates into revenue. Here’s a quick snapshot of what you can hope to start learning:

  • How are my app improvements impacting engagement over time?
  • What events predict conversions or repeat purchases?


Available for both CloudBI and Pipeline

Bring your Trello data into RJMetrics and start answering questions that optimize your project workflows:

  • Where do workflow bottlenecks exist?
  • What’s the burn-down rate for the current sprint?


Available for Pipeline

Zuora automates billing and finance operations for subscription-based businesses. By combining your Zuora data with your broader data ecosystem, you can begin to understand how to optimize your pricing tiers and where your long-term subscribers are coming from.

  • What is my expansion revue as a percentage of total revenue?
  • Which customer cohort has the highest renewal rate?

Over the next few weeks we’re going to continue to aggressively roll-out data integrations for the most commonly used data sources. Stay tuned! And if you’re interested in learning more about how RJMetrics can help you gain deeper insights into your customer data, get in touch.