Craig is a 6’6” puzzle. He likes the Denver Broncos, Boston Bruins, and L.A. Lakers. He was born in Michigan, graduated from Northeastern in Boston, worked at two Fortune 500s, and started a food truck in San Diego before embracing the startup culture of RJMetrics. His background in marketing and advertising — mixed with an inquisitive mindset — helped to mold this data nerd into an analytics guru. His favorite game on Xbox is Monopoly.